Way to go the Women’s Institute. They’ve started a campaign to reduce packaging on goods in supermarkets. The amount of rubbish wrapped around a lot of the things we buy is becoming so ridiculous you’d think that the EU Packaging and Packaging Waste Directive (94/62/EC) was never brought into force.
This group of women in the past (or even today) were seen as middle class conservatives who were good at baking and making jam. However, in the last few years in particular, they have thrown off their stuffiness and shown that they have a very good social conscience. Their nude photos for charity, and their public berating of Tony Blair have shown they are also a force to be reckoned with.
Let’s hope that their new found notoriety helps bring this important waste problem to wider public notice and more people force the removal of all this useless packaging.
When a waste tax was brought in Germany some years ago and consumers were being charged for disposing of their waste many simply unwrapped their shopping in the store and left the packaging for the supermarket to pay for its disposal. It did not take long for the message to get across.